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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
B) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
C) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
D) Google's Website Optimizer is a tool that will automatically optimize web pages.

2. Which of the following tabs will you use to see and edit details of all the ad groups in your
AdWords account?

A) Statistics
B) Campaign
C) Ad groups
D) Status

3. Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A) Google trends
B) Demographic bidding
C) Ad scheduling
D) Position preference

4. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) -[Iron Man]
B) ("Iron Man")
C) {Iron Man}
D) +["Iron Man"]

5. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A) No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
B) Yes, Ben should use the Keyword Tool's website content option.
C) Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
D) Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.

Solutions: