Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

  • Exam Code: adwords-reporting
  • Exam Name: Google Reporting and Analysis Exam Practice Test
  • Updated: Jun 01, 2026     Q & A: 211 Questions and Answers

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choosing Traffic Sources, then Inbound Links
B) Choose Reports, then Traffic Sources, then Referrers
C) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
D) Choose Traffic Sources, then Referring Sites


2. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
B) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
C) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.


3. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) 162.5 percent
B) 16.25 percent
C) $13,000
D) $21,000


4. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Define a clear call-to-action
B) Filter out unqualified clicks
C) Relate ads to their landing pages
D) Include deals and benefits


5. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) 162.5 percent
B) 16.25 percent
C) $13,000
D) $21,000


Solutions:

Question # 1
Answer: D
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: A

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