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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

A) Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.
B) Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.
C) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.
D) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.

2. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Display the IP address of irrelevant clicks.
B) Display the name of your targeted region below your ad text.
C) Work with lobby government to improve IP address information.
D) Work with ISPs and telecom companies to improve IP address information.

3. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
D) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

4. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
C) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

5. Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) Best Clothes!
B) G-o-o-d-c-l-o-t-h-e-s
C) New 2U Clothes
D) Newly Used Clothes!

Solutions: