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Google Display Exam Practice Test Sample Questions:

1. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
B) It's an ad that is displayed as part of the DoubleClick partnerships.
C) It's an ad that shows at the end of a video.
D) It's an ad that is fed into the Google Content Network of sites partners.

2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 24 hours
C) 60 days
D) 30 days

3. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Clicks
C) Average CPM
D) Average CPC

4. You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

A) You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
B) You can create a report for YouTube ads through DART for Publishers.
C) You can create a report for YouTube ads through the YouTube ads placement feature.
D) You can not create a report specific to YouTube ads.

5. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Region and city targeting
B) Country targeting
C) Customized targeting
D) Predictive targeting

Solutions: