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Google Display Exam Practice Test Sample Questions:

1. Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?

A) Search query report
B) Keyword report
C) Campaign report
D) Ad report

2. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 50MB
B) 10MB
C) 1MB
D) 100MB

3. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Clicks
C) Average CPM
D) Average CPC

4. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-click bidding
B) Cost-per-acquisition bidding
C) Cost-per-month bidding
D) Cost-per-thousand bidding

5. Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

Solutions: