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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
B) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
C) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
D) The event can be tracked with the Google Analytics' _trackPageview function.

2. Exhibit:

You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) Clicks
B) Average CPC
C) Impressions
D) CTR

3. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run Google Analytics
B) Add more keywords
C) Run the website optimizer
D) Increase the cost-per-click bids

4. You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

A) 20
B) 100
C) 50
D) 10

5. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and live page
B) Test page and conversion page
C) Landing page and conversion page
D) Landing page and conversion page

Solutions: