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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Journey Builder
B) Journey Builder and Behavioral Triggers
C) Automation Studio and Path Optimizer

2. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Select categories and content type from the import dropdown when importing images.
C) Import a metadata tag index for the stock art so the images are searchable

3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Auto-Suppression Lists
B) Bounce Mail Management
C) List Detective

4. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Send Classification
B) Sender Profile
C) Delivery Profile

5. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select theRecurring schedule type for the entry source in Journey Builder.
B) Schedule and activate Triggered Sends for the messages in the journey.
C) Select an automation to populate the Entry Source Data Extension.

Solutions: