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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A) Form submission
B) Assigned to a user
C) Unsubscribed from email
D) Webinar attended
E) Landing page error

2. New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A) The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
B) The prospects are added to the program and automatically start processing through the program.
C) The prospects remain on the list, but are NOT added to the program until the next day.
D) The prospects are added to the program, but wait for a user to manually select them to process.

3. What can the GoToWebinar connector do?

A) Register prospects for GoToWebinar events
B) Display registrations and attendance as activities
C) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
D) Display how long a prospect watched a webinar
E) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

4. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A) Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
B) Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
C) Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
D) Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

5. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

A) Automation settings
B) Lifecycle report
C) Scoring rules
D) Prospect's Audits tab

Solutions: