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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Topic 2: Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration |
| Topic 3: Media Cloud Fundamentals | 20% | - Overview of Media Cloud for media and entertainment industry - Core architecture, components and data model - Integration with Salesforce platform and external systems |
| Topic 4: Industries CPQ, CLM and Order Management | 20% | - Contract lifecycle management and compliance - Order capture, fulfillment and delivery - Configure, price and quote media offerings |
| Topic 5: Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Audience segmentation and personalization - Subscriber acquisition, onboarding and retention |
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
Correct Answer: A 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
Correct Answer: B 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
Correct Answer: C,D,E 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Which three permission sets should a consultant add for a newly hired Media Planner user?
Correct Answer: A,D,E 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?
Correct Answer: B,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
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