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The Microsoft MB-220 exam covers the following topics:

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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How One Can Weave Success?

Like any other exam, passing the Microsoft MB-220 validation also demands a better hold of exam content that can only be gained if quality material is by the test-takers’ side. Of course, the vendor is the first option to look upon. Microsoft, in particular, provides a wide range of free and paid training sessions, e.g. gratis training classes are lessons divided into 15 comprehensive modules and are dubbed as Set up Dynamics 365 Marketing and Configure Advanced Settings, Work with Core Features in Dynamics 365 Marketing, Manage Events in Dynamics 365 Marketing, and Analyze Insights in Dynamics 365 Marketing. All of these lessons align with the intermediate-level content and cater to the roles of business users along with administrators. Candidates interested in in-depth learning can go for a paid instructor-led training course, titled Course MB-220T00-A: Microsoft Dynamics 365 Marketing. In general, it is a four-day-long session throwing light on concepts like managing marketing content, templates and integrations, and creating as well as managing leads. During such training, candidates will develop the subsequent skill areas:

• Commencing customer journeys;
• Analyzing surveys;
• Learning to work with marketing content;
• Making use of segments;
• Dealing with the highest-level settings;
• Monitoring leads, etc.

Apart from these, for assured success, it is important to have good quality books. This will enforce self-learning and make the candidate exam-ready in no time. Amazon is the ideal destination to find out some viable options like ‘Deep Dive into Microsoft Dynamics 365 Marketing’ by Divimson Rennip Publications. More so, Fundamentals & Essentials of Microsoft CRM: Overview of Microsoft Dynamics 365 by Ajhonikin Publications is another most-approved pick for self-study. It covers multiple functional modules, such as project service, sales, marketing, service, and field service thoroughly.

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