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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Market' offerings focused on?

A) is a buy online, pick-up in the store (BOPIS).
B) Visibility and optimization in the supply chain.
C) Customer buying patterns.
D) Personalized customer engagements across multiple touch-points.

2. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) All of the above.
C) A large and increasing number of customer segments with varying expectations.
D) Many business functions required for effective commerce are executed outside the enterprise.

3. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) They feel interactive marketing is not appropriate for their business.
B) Existing systems and data are too disparate.
C) Uncertain ROI.
D) Cost is too high.

4. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Target the right experience, to the right user, via the right channel, at the right time.
B) Improve loyalty by facilitating integration with social networks.
C) Accommodate product returns, regardless of the context.
D) Create dynamic, engaging, web experiences.

5. Which type of constraint optimization problem can Smarter Commerce address?

A) Transportation routes.
B) All of the above.
C) Inventory allocations.
D) Store space planning.

Solutions: