Updated Jan 12, 2022 Verified Pass Marketing-Cloud-Email-Specialist Exam in First Attempt Guaranteed
Free Marketing-Cloud-Email-Specialist Sample Questions and 100% Cover Real Exam Questions (Updated 280 Questions)
Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Build complex email automations.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build relational data models.
- Send emails using email application sending methods.
NEW QUESTION 112
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Data Filters
- B. Contact Builder
- C. SQL Query Activity
- D. Audience Builder
Answer: B
NEW QUESTION 113
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
Answer: B
NEW QUESTION 114
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create an automation triggered on unsubscribes from the other system.
- B. Create a suppression workflow for the unsubscribed accounts.
- C. Import unsubscribes with the appropriate status into All Subscribers.
- D. Import unsubscribes into a data extension, then update status with a query.
Answer: D
NEW QUESTION 115
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
- A. Buy email lists
- B. Opt-in via SMS in not Opt-in via email (And vice versa)
- C. Permission is specific to an address even if you know others.
- D. In store loyalty programs
- E. Opt-ins are brand specific, don't share with other brands.
Answer: B,C,E
NEW QUESTION 116
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Use custom corporate font to match NTO brand.
- B. Make the email completely image based.
- C. Add background colors that match branding.
- D. Style alt text for when images do not display automatically.
Answer: A,D
NEW QUESTION 117
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. A series of A/B tests to determine the number of emails.
- B. Journey Builder using a Random Split with three branches.
- C. Journey Builder using a Decision Split with three branches.
- D. Automation Studio with three separate Welcome automations.
Answer: A
NEW QUESTION 118
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Use one file type for all images in the email.
- B. Rely on image-only emails to engage subscribers
- C. Increase DPI and file size for image display.
- D. Keep total weight with images at 800KB or lower.
Answer: D
NEW QUESTION 119
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)
- A. HTML developers are needed to build templates, but not emails.
- B. Templates provide the ability to create email messages using content blocks.
- C. Emails can be formatted for desktop and mobile without extra coding.
- D. One template can only be used for one email, maintaining brand standards.
Answer: B,C
NEW QUESTION 120
What is a media query and how is it used? (Choose 2)
- A. defensive tactics like using HTML text rather then graphical text
- B. image blocking
- C. a responsive layout that uses a piece of CSS3 code.
- D. the CSS3 code detects the pixel size of the screen on which that email is opened
Answer: C,D
NEW QUESTION 121
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Decision Split
- B. Filter Activity
- C. Random Split
- D. Engagement Split
Answer: D
NEW QUESTION 122
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Triggered Emails
- B. Automation Studio
- C. Guided Send
- D. Playbooks/Journey builder
Answer: D
NEW QUESTION 123
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Email Type
- B. Local folder structure
- C. Tags filter
- D. Search field
- E. Content Type filter
Answer: B,C,D
Explanation:
Explanation
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION 124
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
- A. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
- B. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
- C. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
- D. Add the Pref1-Tech Data Filter to an Automation
Answer: A
NEW QUESTION 125
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.
- A. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
- B. create a test data extension composed of the management team and test send to the test data extension
- C. find each individual with subscriber preview and test send to each individual recipient
- D. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
Answer: A
NEW QUESTION 126
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Email Address
- B. List Attributes
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 127
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. File Transfer Activity
- B. SQL Query Activity
- C. Group Refresh
- D. Filter Activity
Answer: D
Explanation:
Explanation
NEW QUESTION 128
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include "Hero_CTA" in the Link Tooltip field for each link.
- B. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image. - C. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA."
Answer: C
NEW QUESTION 129
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Email Comparison Report
- B. Compare Email Sends on the Tracking page
- C. Include Measures within a Filter
- D. Email Send Report
Answer: B
Explanation:
Explanation
NEW QUESTION 130
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
- A. Segment activity
- B. Filter activity
- C. SQL Query activity
- D. Data Extract activity
Answer: B,C
NEW QUESTION 131
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A callto action can be text or an image based button
- B. Text buttons receive more clicks than graphics
- C. A call to action should be direct and action-oriented
- D. A call to action below the fold performs best
Answer: B,D
NEW QUESTION 132
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
- A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- D. Process every individual's unsubscribe request within 14 business days.
Answer: A,B
NEW QUESTION 133
......
Who should take the Salesforce Marketing cloud email specialist Exam
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
Download Real Salesforce Marketing-Cloud-Email-Specialist Exam Dumps Test Engine Exam Questions: https://vcepractice.pass4guide.com/Marketing-Cloud-Email-Specialist-dumps-questions.html