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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Create a new calculated metric for monthly purchases.
B) Enable dynamic date ranges in the report.
C) Reassign the report to a different campaign.
D) Update the date range filter to include the last 12 months.

2. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with email send data, web analytics data, sales data, survey information, and product classification information.
B) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
C) The data view with product analytics and email survey data only.
D) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

3. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram supports standard bucket size of 5 or 10 and not 3
B) Histogram supports only Event as counting method and not Person
C) Histogram does not support grouping by custom dimensions
D) Histogram supports only standard metrics and not calculated metrics.

4. What filter container would you use for isolating a behavior in a specific section of your website?
Response:

A) Event container
B) Person container
C) Audience container
D) Session container

5. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Apply Data Privacy Rules
B) Use Report Export Templates
C) Create Custom Data Views
D) Assign Temporary Report Access

Solutions: