Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Sep 14, 2026     Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Account Configuration16%- Data migration and integrity maintenance
- Technical setup and architecture planning
- Usage governance and permission strategies
Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Email Marketing10%- Optimize email content and performance
- Apply email marketing standards and best practices
- Ensure deliverability and compliance
Evaluation17%- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
- Analyze business requirements and recommend solutions
Personalizing the Prospect Experience8%- Design personalized interactions
- Implement consent and preference management
- Recommend engagement enhancements
Reporting, Metrics, and Analytics12%- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
- Interpret results and recommend improvements
Lead Management14%- Design lead generation strategies
- Configure lead routing and handoff processes
- Implement scoring and grading models
Automating Business Processes17%- Select appropriate automation tools
- Build lead nurturing and campaign workflows
- Design engagement programs and sequences

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

What is true about completion actions? [Choose two answers]

  • A. Completion actions will not execute for image files.
  • B. Completion actions only execute for prospects. They will not affect visitors.
  • C. Completion actions can be criteria based.
  • D. Completion actions are retroactive and will apply to activities done before and after you apply them
Answer: A,B
Question #2

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

  • A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
  • B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
  • C. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
Answer: C
Question #3

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

  • A. Develop a new lens that includes only data from the fiscal year.
  • B. Use the 'fiscal year' filter on the Pipeline Dashboard.
  • C. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
  • D. Create a custom dataset using only data from the fiscal year.
Answer: C
Question #4

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

  • A. There is an option to create a unique app for each business unit or one joined app for all business units.
  • B. The app will create unique datasets for each business unit.
  • C. Each dashboard will have an option to filter by business unit.
  • D. Each business unit can only have one associated B2B Marketing Analytics app.
Answer: D
Question #5

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

  • A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
  • B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
  • C. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
  • D. Create the form in the first BU, then export the form and import it into each of the other two BUs.
Answer: D

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