Microsoft MB-220 : Microsoft Dynamics 365 Marketing Functional Consultant

  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Updated: Jul 30, 2026     Q & A: 250 Questions and Answers

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Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

  • Microsoft Dynamics 365 Customer Engagement functional consultants
  • Marketing consultants

Learning Path 3

The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:

  • Creating an on-site event
  • Creating a webinar event
  • Promoting events, managing check-ins and registration, as well as reviewing results
  • Advanced event management features

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Create and Manage Customer Journeys15-20%- Set up branching and conditions
- Design and create customer journeys
- Configure journey tiles and triggers
- Analyze journey performance
Manage Segments and Target Audiences10-15%- Build segment queries and filters
- Use segment insights
- Create and manage dynamic segments
- Create and manage static segments
Configure Microsoft Dynamics 365 Marketing15-20%- Manage marketing users and teams
- Configure marketing settings and org units
- Configure marketing resources and assets
- Set up marketing configurations
Create and Manage Marketing Emails15-20%- Preview, test, and validate emails
- Implement email Personalization and dynamic content
- Design and create marketing emails
- Configure email settings and delivery
Set up Marketing Forms and Pages15-20%- Implement progressive profiling
- Configure form and page elements
- Create and publish marketing pages
- Create and publish marketing forms
Manage Marketing Customers and Contacts10-15%- Create and manage companies
- Import and deduplicate contacts
- Create and manage contacts
- Manage contact lifecycle and preferences
Analyze Insights and Manage Events10-15%- Create and manage marketing events
- Set up event registration and sessions
- Review marketing insights and analytics
- Manage event webinars and waitlists
Manage Leads and Scoring10-15%- Create and configure lead scoring models
- Manage lead lifecycle stages
- Implement lead scoring rules
- Automate lead qualification and distribution

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