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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B) In Send Classifications, delete TACO from the available classification options.
C) In Send Management, add the word TACO to the Auto-Suppression Rules.

2. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A) Behavioral Triggers
B) Automation Studio
C) Journey Builder

3. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Send Classification
B) Sender Profile
C) Delivery Profile

4. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Einstein STO Activity
B) Wait Until Activity
C) Engagement Split

5. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) Create automations that import the data directly into the child BUs to bypass the parent level BU.
B) After the file import, use the transfer file activity to move data into data extensions in child BUS.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Solutions: