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| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Member Management | 20% | - Manage member enrollment and registration - Implement member lifecycle stages - Configure member tiers and benefits - Create and manage loyalty program members |
| Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Configure earning and redemption rules - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones |
| Partner Management | 10% | - Configure loyalty partners and relationships - Set up partner earning and redemption rules - Manage partner program participation |
| Points and Rewards Management | 20% | - Configure reward types and catalogs - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives - Describe the core concepts of loyalty management |
Question 1
The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?
A. "LoyaltyProgramMember', "LoyaltyTier". "LoyaltyProgramCurrency". "Contact" and "Account" Object.
B. "LoyaltyProgramMember", "LoyaltyTier", "LoyaltyMemberCurrency". 'Contact" and "Account" Object.
C. "LoyaltyProgramMember". "LoyaltyMemberTier", "LoyaltyMemberCurrency". "Contact" and
"Account" Object.
D. "LoyaltyProgramMember", "LoyaltyMemberTier", "LoyaltyProgamCurrency". "Account" Object.
Question 2
A company has an existing Loyalty Program, and the marketing team wants to start awarding 10% discounts and 100 points to new members upon sign-up.
What does the Program Administrator need to do for a new member to earn this promotion?
A. Create an autolaunched flow using Transaction Journal, Loyalty Ledger, and Get Loyalty Promotions for Transactions
B. Create an autolaunched flow using Journal Type. Journal SubType, Transaction Journal, Credit Points ° action, and Issue Voucher action
C. Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action
D. Create a record triggered flow using Journal Type, Journal SubType, Transaction Journal, and Process O Member Benefit Action
Question 3
What two fields are attributed to a Loyalty Program entity in the Salesforce Customer Data Platform?
A. Created Date
B. Reporting Enabled (Boolean)
C. Last Modified Date
D. Current Member Count
Question 4
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
A. Non-Qualifying Points and Activity Points
B. Non-Qualifying Points and Qualifying Points
C. Fixed Model and Activity Model
D. Fixed Model and Qualifying Points
Question 5
Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
A. Enable Real-Time Update of Non-Qualifying Points Balance
B. Create a Flow to update the Points Balance field
C. Enable Real-Time Update of Qualifying Points Balance
D. Non-Qualifying Points updates happen in real-time by default
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A,C | Question 4 Answer: B | Question 5 Answer: C |
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