SASInstitute A00-501 : Customer Intelligence 360 Solution Consultant

  • Exam Code: A00-501
  • Exam Name: Customer Intelligence 360 Solution Consultant
  • Updated: Aug 08, 2026     Q & A: 0 Questions and Answers

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SASInstitute A00-501 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign and content management- Campaign setup and execution
  • 1. Offer and content personalization
    • 2. Campaign lifecycle management
      Topic 2: Audience and segmentation- Audience building
      • 1. Segmentation rules and filters
        • 2. Dynamic vs static audiences
          Topic 3: Analytics and reporting- Performance measurement
          • 1. Campaign performance metrics
            • 2. Attribution and reporting concepts
              Topic 4: Customer journey orchestration- Channel orchestration
              • 1. Cross-channel coordination
                • 2. Email and digital channel activation
                  - Journey design and execution
                  • 1. Event-triggered campaigns
                    • 2. Journey mapping concepts
                      Topic 5: SAS Customer Intelligence 360 Overview- Platform architecture and core concepts
                      • 1. Data flow and event processing basics
                        • 2. SAS CI 360 components and services
                          - Identity and customer data management
                          • 1. Customer profiles and identity resolution
                            • 2. Data ingestion and governance concepts

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