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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
D) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

2. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
B) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
C) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
D) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

3. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
D) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Your open rates have dropped somewhatsince last month.
B) Recipients are forwarding your emails to everyone in their address books.
C) Substantial (5%) increase in click-through rates on last week's promotional campaign.
D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
E) Hard bounce rates are 10% or higher.

5. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Solutions: