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Salesforce Email Essentials (EEB101) Sample Questions:

1. Where can a filtered data extension by manually refreshed? Select 2

A) Data Extension details page
B) User-initiated send definition
C) Data Extension folder listing
D) Send Email wizard

2. Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

A) Have Support recall the email if it has not yet been opened by a subscriber.
B) Send another email to the same subscribers containing the correct link.
C) Locate the job under Tracking and update the URL in the Job Links tab.
D) Update the link in the stored email content and it will be pulled in automatically.

3. Which variable can be tested using the A/B testing tool? (Choose 3)

A) IP Address
B) From Name
C) Email content
D) Pre-header
E) ISP

4. Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A) Exclusion List
B) Domain Exclusion List
C) Suppression List
D) Exclusion Script

5. How can you tell the marketing cloud that an email is commercial or transactional?

A) Check the Transactional checkbox
B) Associate a commercial send classification to the email
C) Check the commercial email checkbox
D) Associate a transactional send classification to the email

Solutions: