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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What is the primary objective of an enablement rollout plan?

A) Educate stakeholders on system usage
B) Increase system uptime
C) Enhance email deliverability
D) Automate marketing workflows

2. What methods can be used to track attribution in Marketo? (Choose two)

A) Use of Program Tags
B) Creating Static Lists
C) Adjusting Smart Campaign Filters
D) Integration with CRM

3. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Access Token and Your Email Address
B) Identity URL with Client Score and Client ID
C) Endpoint URL with Client ID, Your Email Address, and Client Secret
D) Identity URL with Client ID and Client Secret
E) Endpoint URL with Access Token and Client ID

4. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Use smart campaigns to assign new leads to each partition based on the Country field
B) Configure a custom dedupe rule that uses the country field as the secondary duplication key
C) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
D) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)

5. A client's schema does not align with their CRM integration.
What should be prioritized?

A) Avoid relational database setups
B) Limit data imports
C) Use static lists for mapping
D) Align schema field mappings with CRM fields

Solutions: