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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Delete all remarketing campaigns
B) You should increase attribution window to 7 days.
C) Change optimization from custom conversions to value optimization.
D) Run retargeting campaigns to people who have made purchased in the past 10 days.

2. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
B) Duplicate the existing campaign and increase campaign spending limit to $20,000
C) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
D) Raise the campaign spending limit of the existing campaigns to $30,000.
E) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
F) Start a new campaign and set up the spending limit to $30,000.

3. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have made purchases.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

4. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) You have to create additional events in order to categorize each blog post.
B) It is not possible to do what your client is requesting.
C) You have to use Facebook pixel parameters in order to categorize each blog post.

5. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Change the bidding type to CPA instead of CPM.
B) Change audiences to custom audiences.
C) Use more core audiences to increase results.
D) Add conversion lift tests to measure campaign results.
E) Use Facebook SDK to measure conversions.

Solutions: